Make your brand
TOP OF MIND
with fresh, no-fluff, findable content
Do you know who your top-value customers are, what to talk to them about, and where to put that content so they see it? If not, then your content strategy is just like throwing spaghetti at the wall and hoping something sticks.
I provide expert content marketing strategy and precise editorial management so future customers can learn, be inspired, and solve problems with your content. And ultimately, buy from you.
Most content programs are stuck in the same rut
You’re frustrated because you have a brilliant product or solution, subject matter experts who deeply know their stuff, and great writers on your team. It should be a slam dunk to drive growth with fantastic content. But somehow, you’re still banging your head against the wall.
Sound familiar? It stinks but you’re not alone,
Here's what I see happening over and over
- You know who's buying (by name) but you really can't say WHY they buy or WHAT problems you are solving for them. So, writing content for them is a lot like guessing what to buy your mother in law for Christmas.
- Everyone in your space sounds the same, and you're tired of blending into the beige background of boring business speak. You aren’t sure how to differentiate your content.
- You're rewriting everything your copywriters produce because they just don’t understand your industry. It's like watching someone try to explain rocket science when they've never left the ground.
- You're winging it without any real strategy. You publish a blog from time to time, but little else. It's the content equivalent of showing up to a potluck with store-bought cookies: technically you brought something, but nobody's impressed.
- Your messaging feels off. You suspect your target buyers aren't getting it, but you're not sure how to sharpen things up. You’re spinning wheels in meetings trying to figure out how to do better.
- Your content calendar is more like content chaos. You're driving a schedule and can’t remember why. You can’t remember where things are in the process and who is doing what. Your teams are burned out. You’re basically gambling with the company’s money, spinning the wheel and hoping you land on something good instead of having a real game plan
This whole situation leaves you feeling like you're on a hamster wheel of doom not getting the results you need.
The good news? There's a much better way to do this.
How I help B2Bs build content programs
that bring in revenue
Content strategy (discovery & design)
First, we figure out exactly what you need to accomplish. I’ll help you set goals, nail down your exact buyer (not just “decision makers” but real people with real problems), decode what your competitors are doing wrong, and map out where your audience hangs out when they’re looking for solutions.
We’ll dig into what topics make people perk up and pay attention, then build the strategic foundation that turns your content from random acts of publishing into a growth engine that acts like a well-oiled machine.
Content program management (creation & optimization)
Once we’ve got your strategy set, I help you execute the thing. No more staring at blank editorial calendars or wondering what to write about next week.
I’ll set up systems that work, create editorial calendars that make sense, write creative briefs that give your team all the detail they need, and do quality control so nothing goes out the door half-baked. If your team needs backup, mine can jump in to write blog posts, ebooks, video scripts, newsletters—whatever you need to keep the content engine humming.
Then we take that solid content and squeeze every drop of value out of it by promoting it broadly and repurposing it across channels. One great piece becomes five good pieces, and your investment starts working overtime.
How we get your content engine up and running
- Phase 1: Discovery - I dig deep to understand your business, your buyers, and what's working (or not working) in your current strategy and setup.
- Phase 2: Design your strategy - I build your content strategy from the ground up, including buyer personas, messaging, topics, channels, and your editorial game plan.
- Phase 3: Power up the content engine - We launch your new approach with systems, processes, and the first wave of content that follows your strategy.
- Phase 4: Repurpose and distribute - We take your best content and stretch it across multiple channels, maximizing your reach without burning out your team.
- Phase 5: Tweak and iterate - We analyze what's working, double down on the winners, and adjust anything that's not pulling its weight.
Across these 5 phases, I create simple, straightforward, and revenue-generating content marketing programs for resource and budget strapped teams who need to move fast.
Why work with me?
With 15 years of building and running content programs for global B2Bs, I’ve got the battle scars and success stories to prove what works. I’m not just throwing around theory: I’ve been in the trenches figuring out what makes buyers tick, what makes CEOs and sales teams happy, and what makes content teams love their jobs.
Through my consulting work, I’ve watched the same mistakes happen again and again across different companies and industries. This means I can help you sidestep those landmines and build something that generates leads, supports your sales team, and doesn’t make everyone dread Monday morning content meetings.
I bring strategy and execution chops, so you’re not getting half a solution. Plus, I’ve got years of global experience, so if you’re thinking beyond your home market, I can help you figure out how to make that work without starting from scratch.
What clients say
"From helping us produce compelling campaigns, to refining our personas, to writing great content, and improving operational efficiencies, Lee has been an invaluable asset to our team. She brings focus and organization to everything she touches. She keeps her finger on the pulse of content strategy best practices. Lee is a rare gem!"
"It's a dream to work with someone like Lee. She can zero in on the most important outcomes and put a plan together with the appropriate urgency, deliverables, and ROI. Lee has helped us organize and improve our content marketing quality and reach by focusing on our core stakeholders. An organization is hands-down better off with Lee on the team."
"Lee jumped in quickly to help figure out how I can build my brand and business through content and then she organized me quickly into action. She helped me get so much done—rewrites of a key flyer, clarity on our differentiator and target audience, building a newsletter strategy, and helping me figure out how to write and post on social. People are now recognizing my writing and I'm getting attention for it."
I can’t recommend Lee enough. She’s a standout content strategist who brings clear, results-focused ideas that make an immediate impact. She’s fast, organized, and keeps projects moving smoothly, always delivering high-quality work. Lee combines deep expertise with clear, confident communication and a collaborative mindset. She listens, adapts, and makes sure the final product works for everyone. If you need content strategy and development done right, you want Lee on your team. I’d work with her again in a heartbeat.
