Content, Simplified:
The biggest B2B content marketing mistakes and how to fix them
Price
$24.99
About Content, Simplified
If you’re a CMO or content leader whose team is burned out from overproducing blog posts, newsletters, ebooks, and social posts with no revenue to show for it, this book is for you.
Content, Simplified reveals the 38 most damaging mistakes that sabotage B2B content programs and shows you exactly how to fix them.
Drawing from real-world experience with 20+ B2B companies, content strategist and marketing agency owner Lee Densmer exposes the foundational problems, strategic blind spots, and execution failures that keep content programs from helping you grow your business.
You’ll learn how to...
- Narrow your focus to what drives measurable results.
- Understand (and appeal to) your target buyer more deeply.
- Create processes that protect your team’s time and your message.
- Turn your sales team into an engine for content distribution.
- Apply Lee’s 3x5 Content Framework to simplify everything.
Filled with clean explanations, practical frameworks, real stories, and "do this now" action steps, Content, Simplified will help your team get away from blind, unfocused content creation and build a system that turns attention into revenue.
About the author
Lee Densmer is a content marketing strategist and agency owner who helps B2B companies build straightforward content programs that drive awareness, support sales, and ease the pressure on busy teams. After working in program and client management roles in tech for 2 decades, she found her home in marketing, where her love of teaching, writing, and solving problems allowed her to drive big impact for a number of SaaS/services companies.
In 2022, she launched Globia Content Marketing and has since helped over 20 companies create strategic, no-fuss content programs that get results. Her experience led her to write Content, Simplified, a straight-talking guide to fixing the most common mistakes B2B content teams make.
Lee is a recognized voice on LinkedIn and writes a weekly newsletter by the same name, sharing practical advice that helps marketers build more effective programs. Her clients know her as someone who listens closely, follows through, is super-organized, and brings calm and clarity to complex projects.
When she’s not working, Lee is usually off exploring the outdoors in Idaho, traveling abroad with her family, or learning something new.
What readers say
"Content, Simplified is the book every overwhelmed B2B content marketer needs. It’s sharp, practical, tactical, and full of real advice. This book will show you how to reset, refocus, and finally get content working for your business"
"Content, Simplified is THE handbook for B2B marketers. It’s rare for books to offer solid, sensible advice without getting lost in theoretical nuances and Lee does just that. The 3x5 framework alone will save your sanity and prevent you from churning out 47 blogs no one reads. Grab the book, take notes, implement, then thank Lee for the ROI you’ll see"
"Most content marketing books teach theory. This one shows you exactly what to do. Lee distills years of leading top-performing B2B content teams into an all-in-one playbook. You’ll pinpoint exactly where your program is falling short, and know precisely how to fix it, so you can stop guessing and start growing. Packed with examples, prompts, and practical advice, it’s one of the clearest, most actionable guides you’ll ever pick up"
"Content, Simplified frames the biggest problems content teams actually face in a way that only someone with deep experience could. In a discipline where teams need less theory and more tactics, the book is balances strategy and tactics. Lee’s 3x5 framework for B2B content strategy is the best formula I’ve seen to make sure your content becomes a strategic weapon to drive real business impact and ROI."
FAQ
How long does shipping take?
Content, Simplified is printed on demand (which saves trees), and so once you order it will be printed and then sent. Your book should arrive in under 2 weeks, if in the United States probably sooner.
Will there be an ebook?
Yes! It will be available here on this page or via Amazon starting mid-October 2025. Please consider getting it here so we don’t give Amazon all our money.
Is international shipping available?
Yes! We can ship the book anywhere in North America and Europe. For those of you in South America, Asia, and India – I’d wait until the ebook is available (November 15 or so on Amazon).
What is the policy on returns and refunds?
Because books are print-on-demand there are no refunds on the print version. However, if your book is damaged in shipping please write to info@globiacontent.com and we’ll get you another copy.
There are no refunds on the ebook.
Is the author available for podcasts?
Yes! Lee is happy to join a podcast for a conversation about content marketing, simplifying content strategy, or running a content marketing agency.
How do I subscribe to the Content, Simplified newsletter?
Lee runs a weekly newsletter sharing insights and new strategies on how to run an effective content program. You can subscribe here: https://preview.mailerlite.io/forms/900646/161198929011017199/share
