Professional content strategy training so you can build high-ROI programs, get promoted, and make sure AI can’t replace you
Deepen your content marketing expertise and prove your value as a strategist who can drive content ROI in 6 weeks of live professional training.
Grow beyond your current role of writer, content marketer, or SEO into a head of content role.
Learn effective strategies. Gain practical frameworks. Prioritize the best next step.
And meet other content marketers doing the same.
The Content Strategy Cohort will modernize, transform, and level-up the way you approach content marketing
You don’t need another AI writing or content theory course. You need to know how to build more strategic programs and create the operation to make them successful.
Time/day: Wednesdays at 9 am MST.
Duration: 6 weeks
Dates: June / July (dates TBF)
Frameworks, feedback, clarity.
25 spots only
How is this course different?
Yeah, there’s plenty of content marketing courses out there…
But most of them are theory-heavy masterclasses about SEO tactics, AI prompts, or LinkedIn writing that only form part of the big picture and with no customization for your organization.
And anyways, building a content program that drives measurable business results requires an entirely different understanding and approach than just creating more content or throwing AI at it.
Your ability to build a strategic, sustainable content system is how you prove value and keep the CMO from outsourcing your job to AI. And it’s how you l even up to content leadership roles.
So, if you want to learn how to build (or fix) a content program that generates leads, supports pipeline, and earns respect from your organization, this cohort is for you.
Here’s what the cohort includes
- Live weekly sessions (recorded and available to you forever)
- Practical systems for setting strategy and consistently producing differentiated content
- Templates and frameworks for strategy, buyer persona, creative briefs, and more
- Direct coaching and feedback from me for the duration of the course
- A small, focused peer community of content marketers who understand the pressure you’re under
Cohort breakdown by week
We’ll walk through all components of a comprehensive content strategy (goals, buyers, pillars, channels, metrics, etc.). You will have my content strategy template (based on 15 years experience building programs) as a resource for this class to later use in your own programs.
Outcome: understanding of the critical components of an effective content strategy.
You’ll understand how to get sales, product, marketing, and leadership on the same page to avoid resource waste and misaligned work. Build systems for collaboration, including working with SMEs. Set up governance so programs stay on the rails. Learn sales enablement basics to empower sales as a top distribution engine.
Outcome: a culture of content that aligns work and drives corporate goals.
You’ll understand how to build a minimum viable content strategy, ideal for teams who need their first real strategy or who have very limited time, budget, and resources. It is based on my 3×5 Content Marketing Framework, which enables an effective content program with just 15 decisions.
Outcome: a simplified, immediately executable content strategy.
A tight strategy is great, but if you can’t execute than the best strategy will not save you. We’ll go over the core components of an effective content production engine, including building content briefs, maintaining quality at scale, and implementing project management systems. We will also talk about using AI.
Outcome: a smooth process for delivering on your strategy.
In this session, I’ll cover how to choose content themes tied to buyer challenges, plus how to define your brand’s unique tone and find and inject your Point of View. We’ll also cover practical frameworks for extracting insights from SMEs.
Outcome: content that stands out from your competitors.
Learn how to prioritize what to work on next based on business goals. Cover quarterly content audits, resource allocation decisions, and how to build the business case for content investment to leadership.
Outcome: you’ll leave with concrete actions to take next on YOUR content program.
The results you can expect
In 6 weeks you’ll have:
- A clear understanding of crucial content marketing strategies for 2026
- A minimum viable content strategy built specifically for your organization and ready to implement
- Clarity on what exactly to work on next in your program
- Templates and frameworks you can use over and over again as your program evolves, as you change jobs, or as you take on new clients
- A network of fellow content marketers to bounce ideas off of
After this cohort you’ll be able to:
- Get results you (and your boss) can trust
- Clearly explain to your boss or client what’s working (and what isn’t)
- Narrow your focus and stop chasing random ideas
- Feel confident making strategic decisions
- Work towards a common purpose with collaborators
- Go for head of content roles!
This is for you if…
- You’re an in-house content marketer or a contractor building client content programs
- You’re responsible for revenue impact, not just publishing content
- You need to prove ROI and get buy-in for your content program
- You’re tired of “random acts of content” and need a system you can execute consistently
- You want practical frameworks and templates you can apply immediately
- You are NOT a beginner. This course is for people who are already responsible for content in their org and need a better system.
!
Who am I?
I’m an expert content marketing strategist and author of Content, Simplified. I help B2B teams fix the costly content breakdowns that stall revenue growth. After digging into more than two dozen established content programs, I’ve identified the 40 recurring issues that consistently sabotage performance.
Drawing on over 20 years in B2B marketing, I’ve created an efficient 3×5 Content Strategy to simplify content marketing so busy teams can do more with less and finally see results. Known for my straight talk and clarity-first approach, I give marketing leaders the tools to cut through complexity, reduce stress, and build content engines that drive growth. I’m a lifelong teacher, writer, and world traveler. I live in Idaho with my family.
Interested in a spot in the next Content Marketing Strategy Cohort?
Sign up to be on the waitlist for the next session. You’ll be the first to hear about dates, bonuses, and any discounts.
Planned for June / July (dates TBF). Most likely Wednesdays at 9 am MST.
There will be only 25 spots available!
Strategies, frameworks, tactics, all in cohort with a group of peers who have the same goals.
Questions?
I’ll gladly apply your payment to a future cohort.
Recordings and slides will be available if you need to miss a session.
This cohort is designed for mid-market B2B companies and independent consultants. The frameworks scale whether you’re a team of one or managing multiple content creators.
Plan for 2-3 hours per week to attend the cohort session and apply what you learn to your organization.
Even better. You’ll learn how to audit, optimize, and prove the ROI of what you’re already doing, plus identify gaps you didn’t know existed.