An 8-Week Cohort to Build a Content Program You Can Defend, Measure, and Improve

Sign up below if you are interested in a cohort-based, hands-on training for content marketers responsible for results, not just output.

Over 8 weeks, you’ll design, pressure-test, and improve your organization's content program. 

Each week will combine teaching, applied exercises, and real-world examples so you leave with decisions made and systems in progress, not just notes.

During the cohort, you’ll work through things like:

• Designing a newsletter that actually supports lead generation (not just “awareness”)
• Clarifying your buyer so content decisions stop being guesswork
• Defining metrics you can use to prove progress to stakeholders
• Choosing content themes that compound over time instead of chasing isolated ideas
• Establishing a consistent tone of voice that fits your company while differentiating you
• Using AI to support your workflow without eroding quality or trust
• Running content like a system: planning, execution, iteration, and improvement

Join the waitlist to be notified about dates, pricing, bonuses (book, templates), and the final curriculum for the founding cohort.

This first run will be limited in size and offered at a beta price in exchange for feedback and participation.