Description
If you’re a CMO or content leader whose team is burned out from overproducing blog posts, newsletters, ebooks, and social posts with no revenue to show for it this book is for you.
Content, Simplified reveals the 40 most damaging mistakes that sabotage B2B content programs and shows you exactly how to fix them.
Drawing from real-world experience with 20+ B2B companies, content strategist and marketing agency owner Lee Densmer exposes the foundational problems, strategic blind spots, and execution failures that keep content programs from helping you get leads and grow your business. You’ll discover how to:
- Narrow your focus to what drives measurable results
- Understand (and appeal to) your target buyer more deeply
- Create processes that protect your team’s time and your message.
- Turn your sales team into a content distribution powerhouse.
- Learn Lee’s 3×5 Content Framework to simplify everything.
Filled with practical frameworks, real client stories, and “do this now” action steps, Content, Simplified will help your team helps your team step off the hamster wheel and build a system that turns attention into revenue.
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